Mit welchen Marken arbeiten eure Lifestyle Creator zusammen?

Unter anderem mit Zalando, HUGO BOSS, Marc O’Polo, Adidas, Lacoste, Omega, Land Rover und Trade Republic. Mode ist ein Schwerpunkt, aber nicht der einzige.

Was unterscheidet Lifestyle Creator von Influencern?

Im Alltag werden beide Begriffe oft gleich verwendet. Wir sprechen von Creatorn, weil unsere Talente ihre Inhalte selbst entwickeln und eine eigene Handschrift haben. Als Influencer Management übernehmen wir trotzdem alles, was Marken von einer Agentur erwarten: Auswahl, Konzept, Verhandlung und Auswertung.

Können Lifestyle Creator auch in einer Markenproduktion mitwirken?

Ja. Neben Content für die eigenen Kanäle stehen unsere Creator auch für Produktionen der Marke vor der Kamera, etwa in Portrait- oder Interviewformaten.

Einmalige oder langfristige Kooperation?

Ein einzelner Beitrag schafft Aufmerksamkeit. Über mehrere Monate entsteht Vertrauen, weil die Community sieht, dass ein Creator ein Produkt wirklich nutzt.

Was kostet eine Kooperation mit einem Lifestyle Creator?

Das hängt von Reichweite, Format, Laufzeit und Nutzungsrechten ab. Für jede Anfrage erstellen wir ein individuelles Angebot.

Creators / Lifestyle Creators

Lifestyle Creator Management
for menswear, lifestyle and fatherhood

Our Lifestyle Creators show a modern image of masculinity: style-conscious, approachable and right in the middle of everyday life.

On Instagram, they take their community along into fashion, sports, travel and family life.

Let’s Talk

What makes a Lifestyle Creator

Lifestyle Creators combine inspiration with closeness. Their community doesn’t just see outfits, but how they are worn in everyday life.

At work, at the gym, with the family or on the road: exactly this connection makes recommendations on Instagram credible and sets creators apart from classic advertising.

As a Lifestyle Creator Management, we make sure brands fit into this world, not the other way around. That protects our creators’ credibility and makes sure campaigns resonate with the community.

Our Lifestyle Creators

From menswear to sports, travel and family life: what connects our Lifestyle Creators is a clear signature and a community that follows their recommendations.

Marco Hausdörfer

2026

Jan Möller

2026

Daniel Reith

2026

How we support Lifestyle Creators

Creator-first, as equals and built for the long term. We have our creators’ backs so they can focus on their content and their community.

Brands that fit

We also say no when a brand doesn’t fit the creator. In the long run, this clear line pays off for everyone involved.

Content and production

Whether Reels and carousels in their own feed or an appearance in a brand production: we find the right format.

Negotiation and contract

We negotiate terms, usage rights and exclusivity so our creators can focus on their content.

Long-term partnerships

We think beyond single posts. Recurring collaborations show the community that a creator really uses a product.

Formats for lifestyle collaborations

We choose the format based on the campaign goal and the creator’s signature. Several formats over a longer period often work best. As an extension, we also run campaigns on TikTok.

Instagram Reels

Instagram Stories

Instagram feed posts

Instagram carousels

Brand and UGC productions

Event attendances

Long-term collaborations

TikTok as an extension

Lifestyle Creator Case

Campaign image Daniel Reith and Marco Hausdörfer x MOS MOSH

Instagram · Carousels · Reels · Brand Production

MOS MOSH × Daniel Reith & Marco Hausdörfer

Two activations for one brand: Daniel integrated MOS MOSH into his own content world through native social content, while Marco stood in front of the camera as the protagonist of a brand production in a portrait and interview format.

FAQ about Lifestyle Creators

Which brands do your Lifestyle Creators work with?

Among others, Zalando, HUGO BOSS, Marc O’Polo, Adidas, Lacoste, Omega, Land Rover and Trade Republic. Fashion is a focus, but not the only one.

What is the difference between Lifestyle Creators and influencers?

In everyday language, both terms are often used the same way. We speak of creators because our talents develop their content themselves and have their own signature. As an influencer management, we still take care of everything brands expect from an agency: selection, concept, negotiation and reporting.

Can Lifestyle Creators also take part in a brand production?

Yes. Besides content for their own channels, our creators also appear in front of the camera for brand productions, for example in portrait or interview formats.

One-off or long-term collaboration?

A single post creates attention. Over several months, trust grows because the community sees that a creator really uses a product.

What does a collaboration with a Lifestyle Creator cost?

That depends on reach, format, duration and usage rights. We put together an individual offer for every request.

Meet our Business Creators

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