Together with MOS MOSH, Daniel Reith and Marco Hausdörfer delivered two different creator activations around fashion, personal style and lifestyle. The goal was to integrate the brand authentically into each creator’s content world and to reach both existing communities and new target groups through different formats.
Platform
Platform
Format
Format
Carousel posts, Reels & brand production
Carousel posts, Reels & brand production
Content Angle
Content Angle
Fashion, personal style & lifestyle
Fashion, personal style & lifestyle
Product integration
Product integration
MOS MOSH looks & brand world
MOS MOSH looks & brand world
Storytelling
Storytelling
Two creators, two different activation approaches: Daniel integrated MOS MOSH into his personal content world and community through native social content. Marco, in turn, was featured as the protagonist of a MOS MOSH production in a portrait and interview format. This made the brand tangible across different creator touchpoints and content formats.
Two creators, two different activation approaches: Daniel integrated MOS MOSH into his personal content world and community through native social content. Marco, in turn, was featured as the protagonist of a MOS MOSH production in a portrait and interview format. This made the brand tangible across different creator touchpoints and content formats.
Two creators, two different activation approaches: Daniel integrated MOS MOSH into his personal content world and community through native social content. Marco, in turn, was featured as the protagonist of a MOS MOSH production in a portrait and interview format. This made the brand tangible across different creator touchpoints and content formats.
Impressions
Reach
Interactions
Non-followers
WHY IT WORKED
✓ Two creators with different activation approaches ✓ Authentic integration into each content world ✓ Combination of creator content and brand production ✓ Different formats for several relevant touchpoints ✓ Selected content extended through paid social
✓ Two creators with different activation approaches ✓ Authentic integration into each content world ✓ Combination of creator content and brand production ✓ Different formats for several relevant touchpoints ✓ Selected content extended through paid social
COMMUNITY IMPACT
The collaboration showed how effectively different creators and content formats can work together within a shared brand world. Daniel and Marco each translated MOS MOSH in their own way, creating different entry points to the brand. With high engagement and strong interaction, the activations achieved great resonance while reaching relevant target groups beyond the existing communities.
The collaboration showed how effectively different creators and content formats can work together within a shared brand world. Daniel and Marco each translated MOS MOSH in their own way, creating different entry points to the brand. With high engagement and strong interaction, the activations achieved great resonance while reaching relevant target groups beyond the existing communities.