KATRIN STOCKINGER - 30u30 Reruiting Rebels
Together with Stepstone, Katrin Stockinger accompanied the new 30u30 Recruiting Rebels initiative as a member of the jury and as a multiplier. The initiative puts the spotlight on 30 young talents under 30 who rethink recruiting, question existing routines and move the industry forward with fresh perspectives.
Platform
Platform
LinkedIn & IRL
LinkedIn & IRL
Format
Format
LinkedIn content Jury engagement Speaking & event activation
LinkedIn content Jury engagement Speaking & event activation
Content Angle
Content Angle
Recruiting, talent development, personal branding & networking
Recruiting, talent development, personal branding & networking
Product integration
Product integration
30u30 Recruiting Rebels by Stepstone
30u30 Recruiting Rebels by Stepstone
Storytelling
Storytelling
Katrin joined a high-profile recruiting jury as an outside perspective from brand, marketing and entrepreneurship. Her role went beyond classic creator communication: from activating her LinkedIn community during the nomination phase to selecting the Recruiting Rebels, the Talent Camp and the Award Night, she accompanied the initiative across several months and touchpoints.
Katrin joined a high-profile recruiting jury as an outside perspective from brand, marketing and entrepreneurship. Her role went beyond classic creator communication: from activating her LinkedIn community during the nomination phase to selecting the Recruiting Rebels, the Talent Camp and the Award Night, she accompanied the initiative across several months and touchpoints.
Katrin joined a high-profile recruiting jury as an outside perspective from brand, marketing and entrepreneurship. Her role went beyond classic creator communication: from activating her LinkedIn community during the nomination phase to selecting the Recruiting Rebels, the Talent Camp and the Award Night, she accompanied the initiative across several months and touchpoints.
WHY IT WORKED
✓ Long-term integration instead of a one-off creator activation ✓ Credible expert role within an industry-relevant initiative ✓ Connecting LinkedIn content, thought leadership and IRL touchpoints ✓ Outside brand perspective as a deliberate complement to the jury’s recruiting expertise ✓ The creator as an active part of the initiative rather than just a communication channel
✓ Long-term integration instead of a one-off creator activation ✓ Credible expert role within an industry-relevant initiative ✓ Connecting LinkedIn content, thought leadership and IRL touchpoints ✓ Outside brand perspective as a deliberate complement to the jury’s recruiting expertise ✓ The creator as an active part of the initiative rather than just a communication channel
COMMUNITY IMPACT
The partnership positioned Katrin not only as a multiplier but as an active part of the initiative. With her perspective from brand, marketing and entrepreneurship, she added a view on visibility, personal branding and networks to classic recruiting expertise.
The partnership positioned Katrin not only as a multiplier but as an active part of the initiative. With her perspective from brand, marketing and entrepreneurship, she added a view on visibility, personal branding and networks to classic recruiting expertise.
EMMA-ISADORA HAGEN & KIRA MARIE CREMER
Together with Stepstone, Emma-Isadora Hagen and Kira Marie Cremer turned current findings from the Hiring Trends Update 2026 into two independent LinkedIn storylines. The goal was to make complex labour market data accessible through relevant creator perspectives and to position Stepstone beyond the classic job board as a data-driven partner for current labour market and recruiting questions.
Plattform
Plattform
Format
Format
LinkedIn image posts
LinkedIn image posts
Content Angle
Content Angle
Labour market, recruiting, careers & future of work
Labour market, recruiting, careers & future of work
Produktintegration
Produktintegration
Stepstone Hiring Trends Update 2026
Stepstone Hiring Trends Update 2026
Storytelling
Storytelling
Two creators translated the same data into different perspectives relevant to their communities. Emma focused on the contradiction between a high willingness to switch jobs and harder recruiting: although only 6% rule out changing jobs, 46% of recruiters say recruiting has become more difficult. From this she developed her perspective on poor fit and inefficient recruiting processes. Kira picked up on labour market uncertainty and the impact of AI: 35% worry that their role could become obsolete through AI or automation. At the same time, 83% have actively developed new skills in the past twelve months. From this she built her own storyline around FOBO vs. FOLA and how adaptable employees are.
Two creators translated the same data into different perspectives relevant to their communities. Emma focused on the contradiction between a high willingness to switch jobs and harder recruiting: although only 6% rule out changing jobs, 46% of recruiters say recruiting has become more difficult. From this she developed her perspective on poor fit and inefficient recruiting processes. Kira picked up on labour market uncertainty and the impact of AI: 35% worry that their role could become obsolete through AI or automation. At the same time, 83% have actively developed new skills in the past twelve months. From this she built her own storyline around FOBO vs. FOLA and how adaptable employees are.
Two creators translated the same data into different perspectives relevant to their communities. Emma focused on the contradiction between a high willingness to switch jobs and harder recruiting: although only 6% rule out changing jobs, 46% of recruiters say recruiting has become more difficult. From this she developed her perspective on poor fit and inefficient recruiting processes. Kira picked up on labour market uncertainty and the impact of AI: 35% worry that their role could become obsolete through AI or automation. At the same time, 83% have actively developed new skills in the past twelve months. From this she built her own storyline around FOBO vs. FOLA and how adaptable employees are.
WHY IT WORKED:
Impressions
Reach
Interactions
Link clicks
WHY IT WORKED
✓ One data set, two clearly differentiated creator perspectives ✓ Complex study results translated into relevant public discussions ✓ Creator expertise in the foreground instead of classic product communication ✓ Different storytelling approaches for different target segments ✓ Stepstone credibly integrated into the content as a source of data and knowledge
✓ One data set, two clearly differentiated creator perspectives ✓ Complex study results translated into relevant public discussions ✓ Creator expertise in the foreground instead of classic product communication ✓ Different storytelling approaches for different target segments ✓ Stepstone credibly integrated into the content as a source of data and knowledge
COMMUNITY IMPACT
The activation showed how data-driven B2B content can be turned into relevant discussions through creators. Instead of simply repeating the findings of the Hiring Trends Update, Emma and Kira developed their own theses from the data and put them into context from their own perspectives.
The activation showed how data-driven B2B content can be turned into relevant discussions through creators. Instead of simply repeating the findings of the Hiring Trends Update, Emma and Kira developed their own theses from the data and put them into context from their own perspectives.