Together with LinkedIn and Duolingo, Victoria and Katrin brought the new Duolingo Score to life as a credible career feature. The campaign aimed to build awareness for the new LinkedIn integration and to show how language skills can now be made visible, verifiable and used as a real career advantage.
Platform
Platform
Format
Format
LinkedIn video posts Thought Leader Ads
LinkedIn video posts Thought Leader Ads
Content Angle
Content Angle
Career development, personal branding & professional skills
Career development, personal branding & professional skills
Product integration
Product integration
Duolingo Score × LinkedIn Profile
Duolingo Score × LinkedIn Profile
Storytelling
Storytelling
Two creators, two completely different perspectives: while Victoria staged the Duolingo Score through her personal career story and an attention-grabbing social-first hook, Katrin built the feature into concrete application tips from her experience as a Managing Director. Both approaches supported the same brand message and made the feature’s practical value immediately tangible.
Two creators, two completely different perspectives: while Victoria staged the Duolingo Score through her personal career story and an attention-grabbing social-first hook, Katrin built the feature into concrete application tips from her experience as a Managing Director. Both approaches supported the same brand message and made the feature’s practical value immediately tangible.
Two creators, two completely different perspectives: while Victoria staged the Duolingo Score through her personal career story and an attention-grabbing social-first hook, Katrin built the feature into concrete application tips from her experience as a Managing Director. Both approaches supported the same brand message and made the feature’s practical value immediately tangible.
Impressions
Reactions
Comments
Reposts
WHY IT WORKED
✓ Two creators with clearly differentiated storytelling approaches ✓ Personal experience combined with concrete expert knowledge ✓ Product integration along a real career use case instead of a classic product presentation ✓ Emotional social-first hook meets practical value ✓ One consistent brand message despite completely different creatives
✓ Two creators with clearly differentiated storytelling approaches ✓ Personal experience combined with concrete expert knowledge ✓ Product integration along a real career use case instead of a classic product presentation ✓ Emotional social-first hook meets practical value ✓ One consistent brand message despite completely different creatives
COMMUNITY IMPACT
The campaign showed how effectively creators can reach different target groups with the same brand message. While Victoria created attention mainly through personal storytelling, Katrin’s expertise made the topic immediately relevant for career starters and professionals. The result was high community engagement and numerous discussions about applications, language skills and personal branding. Authentic proof of how business creator marketing can communicate complex product features clearly and credibly.
The campaign showed how effectively creators can reach different target groups with the same brand message. While Victoria created attention mainly through personal storytelling, Katrin’s expertise made the topic immediately relevant for career starters and professionals. The result was high community engagement and numerous discussions about applications, language skills and personal branding. Authentic proof of how business creator marketing can communicate complex product features clearly and credibly.