Together with Adobe, Emma showed how Acrobat Studio, a modern productivity platform, fits naturally into everyday work. The focus was on an authentic workflow that shows how to bundle information, simplify processes and create content more efficiently.
Platform
Platform
Format
Format
LinkedIn video post Thought Leader Ad
LinkedIn video post Thought Leader Ad
Content Angle
Content Angle
Productivity, organisation & efficient workflows
Productivity, organisation & efficient workflows
Product integration
Product integration
Adobe Acrobat Studio (PDF Spaces, AI Assistant & Adobe Express)
Adobe Acrobat Studio (PDF Spaces, AI Assistant & Adobe Express)
Storytelling
Storytelling
An authentic look into Emma’s everyday life as an entrepreneur, with concrete use cases instead of a classic product presentation.
An authentic look into Emma’s everyday life as an entrepreneur, with concrete use cases instead of a classic product presentation.
An authentic look into Emma’s everyday life as an entrepreneur, with concrete use cases instead of a classic product presentation.
Impressions
Reactions
Comments
Reposts
WHY IT WORKED
✓ Product integration along a real use case ✓ Business-relevant topic with high identification ✓ Credible entrepreneur perspective instead of an advertising message ✓ Strong community activation through a concrete call to action ✓ Intense discussions about productivity, organisation and digital workflows
✓ Product integration along a real use case ✓ Business-relevant topic with high identification ✓ Credible entrepreneur perspective instead of an advertising message ✓ Strong community activation through a concrete call to action ✓ Intense discussions about productivity, organisation and digital workflows
COMMUNITY IMPACT
The activation sparked numerous conversations about personal ways of working, tool stacks and productivity. Freelancers, founders and executives in particular shared their own routines and discussed their workflows. Emma picked up the discussion and extended the campaign far beyond the actual content through active community management.
The activation sparked numerous conversations about personal ways of working, tool stacks and productivity. Freelancers, founders and executives in particular shared their own routines and discussed their workflows. Emma picked up the discussion and extended the campaign far beyond the actual content through active community management.